Content Strategy Manager - Any

Marketing
Ref: 388 Date Posted: Monday 23 Jan 2023
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Are you a driven and strategic content manager ready to lead a small team and excited to join an innovative, data-driven company? If so, Elevation Search Solutions is actively seeking a Content Strategy Manager for a fast-growing technology company uniting behavior science with AI to drive individual actions through hyper-personalizing the patient engagement ecosystem. 

What You Will Be Doing:

  • Strategically, systematically documenting internal processes by updating a content playbook and creating design strategy, health best practices, and standard operating procedures.

  • Actively evolving the content model to support client-variable content while maintaining the core behavioral science and machine learning components. 

  • Utilizing the content management system (CMS) to store, organize, update, and refine content.

  • Championing the client-facing content activation process, including coaching clients on content review and CMS navigation. 

  • Reviewing and reconciling feedback/ client tailoring, maintaining quality standards and program requirements, and leading process improvements.

  • Identifying customer pain points & opportunities while continuously optimizing content.

  • Pursuing data enhancements to drive progressive insights into content performance.

  • Collaborating with product managers to ensure platforms deliver the functionality required to create perfect experiences.

  • Representing the content team to clients, both internal and external. Acting as the cross-functional communication leader between the Content Team & other teams — scheduling meetings, finding answers to questions, etc  

  • Collaborating with the Applications Team to inform improvements to the CMS. 

  • Overseeing the execution of the Content Team's work and ensuring delivery of value to the customer—providing the Content Team with feedback, recommendations, and strategy suggestions.

  • Supporting the creation of content requirements for new behavior change solutions while reviewing and refining existing content requirements.

  • Creating behavioral science-informed content for internal and external clients. (Email, SMS, and push messages, chatbots, landing pages, client-facing and internal documentation, consulting reports, call center scripts, and marketing collateral).

  • Editing content based on feedback from internal and external (client) reviewers, brand guidelines, or clinical considerations.

What You Need To Have:

  • 3 – 5 years of experience in content development, management and strategy.

  • Team leadership experience either with direct reports or in a team lead capacity. 

  • Experience with content management systems (CMS).

  • Active demonstration of support for the creation of compelling and informative copy and content. 

  • Bachelor’s Degree in business, communications, journalism, public relations, marketing, or related field of study.

  • Experience working with and managing external and internal contributors.

  • Interest in implementing information architecture and translating or transcreating content into multiple languages.

  • Preferred prior experience creating content subject to review by regulatory bodies (e.g., content subject to FDA compliance or client organization review boards).

  • The ability and desire to lead and manage a small team of content designers and visual designers

  • Interest in science, healthcare, technology, data, or machine learning.